Carga Viva
Cold-chain delivery · 2019 – now
Refrigerated last-mile delivery for 300 restaurants in Valencia and Alicante.
Daniel
Ferrer
I build companies that move food and freight, and I help other founders do the same without learning every lesson the expensive way.
Let's talk
Advising 6 companies across Spain and Portugal
FounderInvestorAdvisorBoard member
About me
Hello, I'm Daniel
Here is what I do and where I can be useful.
1Founder
Three companies started, two still running. I like the first hundred customers best: that is where you learn what the business really is.
2Investor
Small cheques into Iberian logistics and food companies, usually alongside an operator I already trust.
3Advisor
Monthly sessions with founders on operations, pricing and their first senior hires. I say when I think a plan will not work.
4Board member
Two non-executive seats. My job there is to ask the question nobody in the room wants to ask.
I back people who are willing to run a warehouse at 5 a.m. if that is what the business needs.
Ventures
What I've built
Companies I founded, funded or sat on the board of.
Huerta Directa
Farm-to-shop marketplace · 2021 – now
Lets small growers sell straight to neighbourhood shops, with next-morning pickup.
Puerto Nueve
Freight software · 2015 – 2020
Booking software for port hauliers. Sold to a Rotterdam logistics group in 2020.
Also involved with
Marea FoodsLonja LabsTaller 12Ruta SurAlmacén UnoBrisa Logistics
Career
My way
The roles that taught me the most, newest first.
Founder & CEOCarga Viva2019 → Now
Operating partnerLevante Ventures2020 → Now
Co-founder & COOPuerto Nueve2015 → 2020
Operations managerNaviera Turia2010 → 2015
Testimonials
People say
“Daniel spotted the pricing mistake that was quietly killing our margins. Fixing it paid for a year of his time in a month.”
“On a board he is calm, direct and always prepared. He reads the numbers before the meeting, every time.”
“He told us not to open Madrid yet. He was right, and he helped us get Valencia profitable first.”
“The most practical advisor I have had. Every session ends with three things to do by Friday.”
Writing
What I share
Notes on running operations-heavy companies.
Most of what I know came from someone who took the time to write it down. This is me paying that back.